Consumer Packaged Goods Illustration

Consumer Packaged Goods

The consumer packaged goods (CPG) industry produces items used daily by millions—foods, beverages, cleaning products, toiletries, and more. These products are designed for quick consumption and frequent repurchase, making brand trust and shelf presence vital.

The sector thrives on innovation, marketing, and supply chain efficiency. Trends like sustainability, health-conscious choices, and digital engagement shape product development and consumer expectations.

E-commerce and direct-to-consumer models are transforming traditional retail, pushing companies to adapt with personalized experiences and real-time data.

As consumer preferences evolve rapidly, CPG companies focus on agility, transparency, and sustainability to maintain loyalty and growth in a highly competitive marketplace.

Berkins Consulting